search query: @author Starr, R. Jr. / total: 1
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| Author: | Starr, R. Jr. Bloom, P. |
| Title: | The power relationships of brand managers |
| Journal: | Marketing Letters
1994 : JUL, VOL. 5:3, p. 211-223 |
| Index terms: | MARKETING BRANDS MANAGERS |
| Language: | eng |
| Abstract: | This study tests the strategic contingencies theory of power among consumer and industrial brand managers, along with an extension to the theory that hypothesizes interactions between the control of contingencies and environmental factors. Data were collected through a national mail survey of brand managers. Strategic contingencies theory is supported, with clear results that the centrality of a department, its amount of financial control is positively associated with departmental power. |
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