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| Author: | Roediger, R. |
| Title: | Markenführung: Europäisches Pflaster. *BEIERSDORF |
| Journal: | Absatzwirtschaft
1993 : FEB, p. 56-60 |
| Index terms: | INTERNATIONAL MARKETING DISTRIBUTION PRICING POSITIONING CHEMIST SHOPS MEDICAL CARE |
| Language: | ger |
| Abstract: |
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