search query: @author Hilber Kotz, M. L. / total: 1
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| Author: | Hilber Kotz, M. L. |
| Title: | Vorsprung am Markt dank Corporate Identity. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL. 62:12, p. 35-36 |
| Index terms: | CORPORATE IMAGE COMPETITIVE ADVANTAGE CORPORATE CULTURE COMMUNICATION BUSINESS POLICY |
| Language: | ger |
| Abstract: |
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