search query: @author Bendixen, M.T. / total: 1
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| Author: | Bendixen, M.T. |
| Title: | Advertising effects and effectiveness |
| Journal: | European Journal of Marketing
1993 : VOL. 27:10, p. 19-32 |
| Index terms: | ADVERTISING EFFECTIVENESS MEDIA RESEARCH BRAND LOYALTY |
| Language: | eng |
| Abstract: |
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