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| Author: | Michael, B.M. |
| Title: | Die Marke ist tot, es lebe die Marke |
| Journal: | Markenartikel
1994 : JAN, VOL. 56:1, p. 22-25 |
| Index terms: | BRAND NAMES BRAND LOYALTY BRAND CHOICE GERMANY |
| Language: | ger |
| Abstract: |
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