search query: @author Herbst, H. D. / total: 1
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Author: | Herbst, H. D. |
Title: | Von der Produktschau zum Markenerlebnis. *MERCEDES-BENZ |
Journal: | Absatzwirtschaft
1994 : JUN, p. 100-101 |
Index terms: | EXHIBITIONS MARKETING CONCEPT ORGANIZATIONAL COMMUNICATION PRODUCT IMAGE MEDIA SELECTION CAR INDUSTRY |
Language: | ger |
Abstract: |
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