search query: @author Kopczak, L.R. / total: 1
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| Author: | Hammel, T.R. Kopczak, L.R. |
| Title: | Tightening the supply chain. (Krisenmanagement) |
| Journal: | Production and Inventory Management Journal
1993 : VOL. 34:2, p. 63-69 |
| Index terms: | |
| Freeterms: | COMPUTERINDUSTRIE, KONKURRENZ, MARKETINGSTRATEGIE, PHYSICAL DISTRIBUTION |
| Language: | eng |
| Abstract: | As display terminals technology matured and low cost suppliers began to enter the market, Hewlett-Packard (HP) found that its historical competitive advantages of technology, quality, and service would not be enough. Between 1985 and 1991, HP's Terminals Operation made a series of aggressive changes in order to regain its competitive position. First, HP reduced product cost by redesigning the entire product line. Second HP improved product availability by introducing a new distribution requirements planning (DRP) process. |
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