search query: @freeterm PRODUKTPOLITIK, KOREA / total: 1
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| Author: | Lee, M. Son, B. |
| Title: | Korean strategies for export markets (Betrieblicher Export) |
| Journal: | Long Range Planning
1993 : DEC, VOL. 26:6, p. 99-106 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, MARKENARTIKEL, PRODUKTPOLITIK, KOREA |
| Language: | eng |
| Abstract: | Facing the rapid loss of cheap labour advantage, Korean firms are confronted with a new challenge of transition from Original Equipment Manufacturer (OEM) to own brand exporter. What kinds of new strategies are required for an OEM exporting company to become an own brand exporter? To answer this question, 4 Korean companies were investigated. A few key success factors were identified, and this article suggests some strategy changes regarding research and development, production and marketing. These strategy changes will only be validated in the long term. |
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