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Author: | Fehlbaum, R. Stippel, P. |
Title: | >>Wir wollen den mündigen Konsumenten<<. |
Journal: | Absatzwirtschaft
1994 : OCT, p. 15-18 |
Index terms: | DESIGN MANAGEMENT PRODUCT POLICY PRODUCT DEVELOPMENT BRANDS MARKETING MIDDLE CLASSES |
Language: | ger |
Abstract: |
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