search query: @author Teerlink, R. F. / total: 1
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| Author: | Teerlink, R. F. Hanser, P. |
| Title: | >>Jeder kann ein Harley-Fahrer sein<<. *HARLEY DAVIDSON |
| Journal: | Absatzwirtschaft
1994 : NOV, p. 15-17 |
| Index terms: | MARKETING STRATEGY BRANDS CONSUMER BEHAVIOUR LICENSING MOTOR CYCLE INDUSTRY |
| Language: | ger |
| Abstract: |
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