search query: @author Vanderleest, H. / total: 1
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| Author: | Vanderleest, H. |
| Title: | Planning for international trade show participation: a practitioner's perspective |
| Journal: | SAM Advanced Management Journal
1994 : AUTUMN, VOL. 59:4, p. 39-44 |
| Index terms: | PLANNING INTERNATIONAL TRADE PARTICIPATORY MANAGEMENT |
| Language: | eng |
| Abstract: | U.S. firms are becoming increasingly aware of the advantages of promoting their exports at international trade shows. This strategy is especially efficient for smaller businesses who are novice exporters provided they prepare properly. Starting from 12 months before the show, this article gives a timetable for organization and planning activities as well as do's and don'ts during the show itself. |
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