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| Author: | Hasson, L. |
| Title: | Monitoring social change |
| Journal: | Journal of the Market Research Society
1995 : VOL. 37:1, p. 69-80 |
| Index terms: | SOCIAL CHANGE METHODOLOGY SURVEYS |
| Language: | eng |
| Abstract: | This paper presents the work of RISK (International Research Institute on Social Change) and describes the methodologies of its world-wide research on social trends. Some of the tools used in the approach are illustrated and the way in which socio-cultural insights help to discriminate segments and targets in different markets examined. |
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