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| Author: | Talarzyk, W. Widing, R. II |
| Title: | Direct marketing and online consumer information services (OLCICs): implications and challenges |
| Journal: | Journal of Direct Marketing
1994 : AUTUMN, VOL 8:4, p. 6-17 |
| Index terms: | DIRECT SELLING CONSUMER INFORMATION SERVICE |
| Language: | eng |
| Abstract: | For over 25 years the idea of consumer using computers to shop electronically, and to receive all types of information directly into their homes, has been put forth as the wave of the future. Today there seems to be a renewed interest in such computer information services and the potential they offer for direct marketing. The authors believe that a critical mass of OlCISs is beginning to form and that it is time for marketers and academics to give more attention to these emerging technologies. |
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