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| Author: | Graham, T. |
| Title: | The art of strategic planning |
| Journal: | Accountancy
1995 : FEB, p. 85-90 |
| Index terms: | WHO STRATEGIC PLANNING STUDENTS |
| Language: | eng |
| Abstract: | While the formulation of business strategy may appear unstructured to students, a logical framework does in fact exist to analyse the information given and to produce a suitable recommendation. A common misconception in Business Planning and Evaluation is that, faced with a large amount of data about a company and the industry in which it operates, students have to devise a list of really brilliant fabulous and remarkable strategies. |
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