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| Author: | Thibadoux, G. Jeffords, R. Greenberg, I. |
| Title: | Plugging into minority markets |
| Journal: | Journal of Accountancy
1994 : SEP, p. 50-60 |
| Index terms: | ACCOUNTING MARKETING BUSINESS ENVIRONMENT |
| Language: | eng |
| Abstract: | A four-step plan helps CPAs understand and do business in the growing minority business arena. Most Americans recognize the value of the great diversity inherent in the world's multicultural society. Such diversity is evidenced in the make up of the business community. Up to now, the primary response to diversity was to adopt affirmative action programs and provide diversity training. How can CPA firms prepare to practice in a multicultural business environment? |
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