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| Author: | Manaktala, V. |
| Title: | Marketing: the seven deadly sins |
| Journal: | Journal of Accountancy
1994 : SEP, p. 67-73 |
| Index terms: | ACCOUNTING MARKETING COMPANIES |
| Language: | eng |
| Abstract: | Practice development failures usually can be traced to one or more of these common errors. There are many different ways to structure a successful practice development program, but a few unfortunate mistakes can doom a CPA firm's efforts. Even if partners and managers recognize the importance of a well-designed practice development plan and have a general idea of how to implement one, they still may achieve minimal success or fail outright. |
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