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| Author: | O'Brien, E. Deans, K. |
| Title: | The position of marketing education: a student versus employer perspective |
| Journal: | Marketing Intelligence and Planning
1995 : VOL. 13:2, p. 47-52 |
| Index terms: | MARKETING PLANNING EDUCATION |
| Language: | eng |
| Abstract: | The article presents the view points of both students of marketing and employers of these students, in an attempt to ascertain if we, as educators, are satisfying the needs of both sets of customers, namely the students studying for a sound practical business degree, and the employers requiring students with a solid grounding in the essentials of business coupled with practical skills. |
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