search query: @freeterm FERTIGUNGSMANAGEMENT, MARKETINGSTRATEGIE / total: 1
reference: 1 / 1
« previous | next »
Author: | Vesey, J. T. |
Title: | The new competitors: they think in terms of 'speed to market' (Produktentwicklung) |
Journal: | Production and Inventory Management Journal
1992 : MAR, VOL. 33:1, p. 71-76 |
Index terms: | |
Freeterms: | UNTERNEHMENSSTRATEGIE, FERTIGUNGSMANAGEMENT, MARKETINGSTRATEGIE KONKURRENZ, INDUSTRIAL ENGINEERING |
Language: | eng |
Abstract: | Time to market is becoming a highly competitive issue for manufacturing companies. A new group of competitors is emerging that thinks in terms of 'speed to market'. These business units are using shorter product life cycles and a propensity for change to win market share and increase profits. Key to their success is concurrent engineering which gives manufacturing managers a say in efficiency are available in the product phase pf product development. |
« previous | next »
SCIMA