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| Author: | Gay, P. du Salaman, G. |
| Title: | The cult/culture of the customer |
| Journal: | Journal of Management Studies
1992 : SEP, VOL. 29:5, p. 615-633 |
| Index terms: | |
| Freeterms: | ORGANISATIONSTHEORIE, VERBRAUCHER, ORGANISATIONSWANDEL, ORGANISATORISCHE AUFGABENANALYSE, ARBEITSORGANISATION |
| Language: | eng |
| Abstract: | This article explores the nature, origins and consequences of a major aspect of current managerial thinking and theorizing about the structure and direction of work organization and the employment and governance of staff. Its subject is the managerial attempt to reconstruct work organizations in ways which are defined as characteristically commercial and customer focused. A fundamental aspect of managerial attempts to achieve this reconstruction involves the re-imagination of the organization. Frequently this means the supplanting of bureaucratic principles by market relations. |
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