search query: @author Shulman, L. E. / total: 1
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| Author: | Stalk, G. Evans, P. Shulman, L. E. |
| Title: | Competing on capabilities: the new rules of corporate strategy |
| Journal: | Harvard Business Review
1992 : MAR-APR, VOL. 70:2, p. 57-69 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSANPASSUNG |
| Language: | eng |
| Abstract: | In today's dynamic business environment, strategy too must become dynamic. Competition is a 'war of movement' in which success depends on anticipation of market trends and quick response to changing customer needs. To succeed, a company must weave its key business processes into strategic capabilities that distinguish it from its competitors in the eyes of customers. Using examples from Wal-Mart and other highly successful companies this article provides managers with a guide to the new world of 'capabilities-based competition. |
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