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| Author: | Gomes-Casseres, B. |
| Title: | Group versus group: how alliance networks compete |
| Journal: | Harvard Business Review
1994 : JUL-AUG, VOL. 72:4, p. 62-66,70,72-74 |
| Index terms: | |
| Freeterms: | ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT, KONKURRENZ, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Global markets, converging industries, and increasing complexity are giving rise to a new kind of competition. Today companies are building groups of alliances that transcend national boundaries, and the competition among these groups promises to grow fierce. In this article the author examines how the pioneers in alliance groups compete. |
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