search query: @freeterm EINZELHANDELSBETRIEBE, VERKAUFSFÖRDERUNG / total: 1
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| Author: | Solomon, B. |
| Title: | Ringing up sales |
| Journal: | Management Review
1995 : FEB, VOL. 84:2, p. 38-42 |
| Index terms: | |
| Freeterms: | EINZELHANDELSBETRIEBE, VERKAUFSFÖRDERUNG |
| Language: | eng |
| Abstract: | Consumers will always appreciate a bargain, but what today's hurried, time pressured shoppers really long for is a bit of escapism. Several retailers that are capitalizing on this trend and indulging their consumers are reaping the rewards. |
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