search query: @freeterm PREISPOLITIK, ABSATZWEGE, MARKENARTIKEL, / total: 1
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| Author: | Assmus, G. Wiese, C. |
| Title: | How to address the gray market threat using price coordination (Absatzstrategie) |
| Journal: | Sloan Management Review
1995 : SPRING, VOL. 36:3, p. 31-41 |
| Index terms: | |
| Freeterms: | PREISPOLITIK, ABSATZWEGE, MARKENARTIKEL, MULTINATIONALE UNTERNEHMEN |
| Language: | eng |
| Abstract: | Gray market goods are brand name products sold through unauthorized channels. Gray markets have recently become more threatening to multinational companies as a result of the increasing number of global products available and easily accessible price information about them. The authors present a framework to select the right approach to the gray market threat by coordinating price setting decisions based on the subsidiary's local resources and the complexity of the product's market. Through examples from companies that have dealt with gray markets, they show how price coordination methods have been implemented. |
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