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| Author: | Sood, J. Nasu, Y. |
| Title: | Religiosity and nationality: an exploratory study of their effect on consumer behavior in Japan and the United States |
| Journal: | Journal of Business Research
1995 : SEP, VOL. 34:1, p. 1-10 |
| Index terms: | RELIGION JAPAN USA |
| Language: | eng |
| Abstract: | Religiosity, or the degree to which the members of a religion accept the major beliefs of their religion, and its effect on consumer behavior has rarely been investigated, although religion is one of the basic elements of culture. This study tests four hypotheses concerning the relationship between religiosity, nationality, and consumer behavior on samples of American Protestant and Japanese consumers. |
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