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| Author: | Mathes, R. Spanier, J. |
| Title: | Markenwerbung gewinnt im Media-Mix |
| Journal: | Markenartikel
1995 : VOL..57:9, p. 428, 430-432 |
| Index terms: | ADVERTISING MEDIA PRODUCT IMAGE |
| Language: | ger |
| Abstract: |
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