search query: @author Oglethorpe, J. E. / total: 1
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| Author: | Oglethorpe, J. E. |
| Title: | Infant feeding as a social marketing issue: A review |
| Journal: | Journal of Consumer Policy
1995 : JUN, VOL. 18:2-3, p. 293-314 |
| Index terms: | CONSUMER BEHAVIOUR BABY FOODS SOCIAL MARKETING |
| Language: | eng |
| Abstract: | Despite universally recognized benefits to both mother and child, there is a worldwide decline in the incidence and duration of breastfeeding. This paper examines the choice of infant feeding method as a social marketing and consumer behavior issue by considering infant feeding method as a social marketing and consumer behavior issue by considering infant feeding (1) in the context of exchange, (2) as the first complex consumption decision that is made for a child, (3) in a socio-cultural context, (4) as a policy issue affecting the health care system, the workplace, and the law, and (5) as a methodological challenge to marketing and consumer behavior researches. |
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