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| Author: | Keite, L. |
| Title: | Akuter Handlungsbedarf: Langzeitstudie zur Neuproduktpolitik. |
| Journal: | Absatzwirtschaft
1995 : MAR, p. 46-51 |
| Index terms: | NEW PRODUCTS PRODUCT POLICY POSITIONING MARKET RESEARCH |
| Language: | ger |
| Abstract: |
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