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| Author: | Kinnebrock, W. |
| Title: | Unternehmen als Trendsetter?: Innovations-Management. |
| Journal: | Absatzwirtschaft
1995 : APR, p. 44-47 |
| Index terms: | INNOVATION PRODUCT DEVELOPMENT MARKETING STRATEGY LONG RANGE PLANNING MARKET RESEARCH |
| Language: | ger |
| Abstract: |
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