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| Author: | Tse, A. C. B., et al |
| Title: | Comparing two methods of sending out questionnaires: e-mail versus mail |
| Journal: | Journal of the Market Research Society
1995 : OCT, VOL. 37:4, p. 441-446 |
| Index terms: | MARKET RESEARCH MEDIA RESEARCH ELECTRONIC MAIL |
| Language: | eng |
| Abstract: | The presence or absence of significant differences between the mail and e-mail along the three important dimensions defining the success of a market research - response rate, speed, and quality - were tested by the following hypotheses respectively: H1 There is no significant difference in response rate between mail survey and e-mail survey. H2 There is no significant difference in response speed between mail survey and e-mail survey. H3 There is no significant difference in response quality between mail survey and e-mail survey. |
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