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| Author: | Stone, G. Barnes, H. Montgomery, C. |
| Title: | ECOSCALE: a scale for the measurement of environmentally responsible consumers |
| Journal: | Psychology and Marketing
1995 : OCT, VOL. 12:7, p. 595-612 |
| Index terms: | SCALING MEASUREMENT CONSUMERS |
| Language: | eng |
| Abstract: | The authors develop a 31-item instrument (ECOSCALE) for the assessment of environmental responsibility. Discussion of the conceptualization and operational functions used in constructing and refining the multiple-item scale to measure the construct environmental responsibility are described. Also presented is evidence that the scale has been validated through assessment of content validity, predictive validity, and construct validity. |
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