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| Author: | Hammann, P. Behle, S. Koch, G. |
| Title: | Ein >>triviales<< Marketing-Instrument? |
| Journal: | Absatzwirtschaft
1995 : OCT, p. 86, 88, 90-93 |
| Index terms: | DIRECT SELLING CUSTOMER RELATIONS COMMUNICATION REPEAT BUYING BUSINESS GIFTS ADVERTISING |
| Language: | ger |
| Abstract: |
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