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| Author: | Bock, R. Dietl, W. |
| Title: | Werbebudgetierung mit Simulationsmodellen. |
| Journal: | Markt
1995 : VOL.34:3, p. 116-121 |
| Index terms: | ADVERTISING EXPENDITURE BUDGETING SIMULATION MODELS MONTE CARLO TECHNIQUE RISK ANALYSIS |
| Language: | ger |
| Abstract: |
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