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| Author: | Luo, Dawang |
| Title: | The development of garments in light of the new characteristics of the market economy (original in Chinese) |
| Journal: | China Textile (c)
1995 : 6, p.34-35 |
| Index terms: | CLOTHING INDUSTRY INDUSTRIAL MARKET RESEARCH PRODUCT DEVELOPMENT CHINA |
| Language: | chi |
| Abstract: | According to a market survey, today in China's garments market, selecting purchase covers 89%, special purchase 10%, and only the low-class knitted underwears like undershirt and cotton-padded waistcoat are bought at will by the customers. The development of garments should be guided by market demand: in exporting garments, we ought to reduce gradually the amount of processing work according to foreign samples, expand brandname products' production and develop self-designed products; The market for domestically-sold garments should develop with all efforts the better selling products basing on fully understanding and mastering the change and the characteristics of the garments' consumption. |
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