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| Author: | Steele, H. C. |
| Title: | Marketing research in China: the Hong Kong connection |
| Journal: | Marketing and Research Today
1990 : AUG, VOL. 23F2 - 18:3, p. 155-165 |
| Index terms: | |
| Freeterms: | MARKTFORSCHUNG, CHINA |
| Language: | eng |
| Abstract: | China continues on its way to try market economy without political democracy. This article gives a fascinating and informed look at opportunities and frustrations in what might one day become the greatest national market in the world. The lack of an indigenous tradition of market research in China is at present provided by Hong Kong research agencies. |
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