search query: @freeterm UNTERNEHMENSANPASSUNG, FUSION, / total: 1
reference: 1 / 1
« previous | next »
| Author: | Nevin, J. J. |
| Title: | The Bridgestone/Firestone story |
| Journal: | California Management Review
1990 : SUMMER, VOL. 35E - 32:4, p. 114-132 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSANPASSUNG, FUSION, KAUTSCHUKINDUSTRIE |
| Language: | eng |
| Abstract: | This article describes the competitive strategies that the Firestone Tire and Rubber Company developed during the eighties in an effort to adapt its business activities to a rapidly changing competitive environment. It chronicles how the implementation of those strategies, combined with courses of action pursued by other major world tire companies, resulted in the Bridgestone/Firestone merger. |
« previous | next »
SCIMA