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| Author: | Killing, J. P. Fry, J. N. |
| Title: | Delivering the vision (Unternehmensziel) |
| Journal: | Business Quarterly
1990 : SUMMER, VOL. 58A - 55:1, p. 49-56 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG, UNTERNEHMENSANPASSUNG |
| Language: | eng |
| Abstract: | Much has been written about the importance to an organization of having a vision. In this pioneering article the authors describe how to turn the vision into a reality. Whatever their particular content, new visions inevitably call for new strategic priorities and major organizational change. It is here that business leaders meet their most exacting challenge in actually achieving the desired change. |
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