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| Author: | Rayport, J. F. Sviokla, J. J. |
| Title: | Exploiting the virtual value chain |
| Journal: | Harvard Business Review
1995 : NOV-DEC, VOL. 73:6, p. 75-85 |
| Index terms: | |
| Freeterms: | WERTSCHÖPFUNG, INFORMATIK, MARKETING, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Every business today competes in two worlds: a physical world of resources and a virtual world made of information. Executives must pay attention to how their companies create value in both arenas: the marketplace and the marketplace. Creating value in any stage of a virtual value chain involves a sequence of gathering, organizing, selecting, synthesizing, and distributing information. Just as someone takes raw material and refines it into something useful, so a manager today collects raw information and adds value through these steps. |
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