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| Author: | Beatty, C. A. |
| Title: | Wanted: the perfect tiny acquisition (Geschäftsübernahme) |
| Journal: | Business Quarterly
1994 : SUMMER, VOL. 58:4, p. 51-55,58-59 |
| Index terms: | |
| Freeterms: | FUSION, KLEINBETRIEBE, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | When it comes to acquisitions, good things do not always come in small packages. Larger acquisitions enjoy a dramatically higher success rate, no matter what the business or industry sector. Yet there are many sound reasons a larger firm may wish to acquire a small one, such as gaining a window on a new business, entering a new market or acquiring a new technology. More importantly, the small acquisition can work and work well. |
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