search query: @author Pulendran, S. / total: 1
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| Author: | Pulendran, S. Speed, R. |
| Title: | Planning and doing: the relationship between marketing planning styles and market orientation |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 53-68 |
| Index terms: | MARKETING STRATEGY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
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