search query: @author Manescalchi, L. / total: 1
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| Author: | Manescalchi, L. |
| Title: | Making partners super marketers |
| Journal: | Journal of Accountancy
1996 : FEB, VOL. 181:2, p. 49-52 |
| Index terms: | SUPERMARKETS ACCOUNTING ECONOMICS |
| Language: | eng |
| Abstract: | Partners in accounting firms need to market regularly but often become too entangled in the day-to-day business of serving clients to do this. The midsized accounting and consulting firm in Minneapolis found that a personal marketing program for each partner was the best approach to help the 13 partners to focus on specific marketing goals. Each partner knows what needs to be accomplished and exactly how to get it done. The program's counselling and marketing assignments ensure the firms spends the right number of hours each month for best results. |
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