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| Author: | Klein, H. Lachhammer, J. |
| Title: | Die Aufgaben des Beziehungs-Managements: Efficient Consumer Response (ECR). |
| Journal: | Absatzwirtschaft
1996 : FEB, p. 62, 64-66 |
| Index terms: | ALLIANCES INTERORGANIZATIONAL RELATIONS CO-OPERATION INTERDEPENDENCY VERTICAL INTEGRATION BUSINESS ENVIRONMENT |
| Language: | ger |
| Abstract: |
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