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Author: | Capon, N. Kuhn, D. |
Title: | A developmental study of consumer information-processing strategies. |
Journal: | Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 225-233 |
Index terms: | CONSUMER PANELS BRAND LOYALTY CHOICE THEORY CONSUMER GOODS MARKETING INFORMATION |
Language: | eng |
Abstract: |
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