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| Author: | Silberer, G. Jaekel, M. |
| Title: | Ist Ihr Kunde in Stimmung?: Konsumentenverhalten. |
| Journal: | Absatzwirtschaft
1996 : MAR, p. 92, 94, 97-98, 101 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR MOTIVATION RESEARCH COGNITIVE PROCESSES |
| Language: | ger |
| Abstract: |
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