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| Author: | Bischoff, H. |
| Title: | Vom Blind- zum Instrumentalflug: Low-Cost-Marketing. |
| Journal: | Absatzwirtschaft
1996 : APR, p. 72, 74, 76 |
| Index terms: | SALES MANAGEMENT MARKET RESEARCH COST CONTROL INFORMATION SYSTEMS SMALL BUSINESS MEDIUM-SIZED BUSINESSES |
| Language: | ger |
| Abstract: |
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