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| Author: | Langerak, F. Commandeur, H. Napel, M. ten |
| Title: | Is uw onderneming nu echt marktgericht? |
| Journal: | Holland Management Review
1996 : 47, p. 54-61 |
| Index terms: | MARKETING MANAGEMENT MARKETING STRATEGY STRATEGIC MANAGEMENT |
| Language: | dut |
| Abstract: |
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