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| Author: | Shannon, R. Turley, L. Miller, M. |
| Title: | Preparation for careers in international marketing: an empirical investigation of students' attitudes and perceptions |
| Journal: | Journal of Teaching in International Business
1996 : VOL. 7:3, p. 17-32 |
| Index terms: | CAREERS INTERNATIONAL MARKETING ATTITUDES |
| Language: | eng |
| Abstract: | As the importance of international marketing increases, a variety of constituents are urging business schools to internationalize their offerings. Although this issue has attracted the attention of a variety of writers, few have explored students' perceptions of international marketing, the marketing curriculum, and their preparation for careers in the international arena. The authors generated a national sample of 1135 college students and tested four hypotheses which explore differences in attitudes between marketing and non-marketing majors toward international marketing and business. |
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