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| Author: | Redmond, W. |
| Title: | Product disadoption: quitting smoking as a diffusion process |
| Journal: | Journal of Public Policy and Marketing
1996 : SPRING, VOL. 15:1, p. 87-97 |
| Index terms: | PUBLIC POLICY MARKETING HEALTH |
| Language: | eng |
| Abstract: | Smoking cessation has been from several perspectives, including psychological, physiological, and pharmacological perspective. The author takes a sociological approach by examining quitting smoking as an adoption/diffusion process. In particular, adoption of quitting is seen as the equivalent of disadoption of cigarettes. As such, quitting represents a diffusion process, a social phenomenon that is viewed in considerably clearer focus when quitting among adults is segregated from cigarette adoption among younger persons. |
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