search query: @author McFadden, D. L. / total: 1
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| Author: | McFadden, D. L. Train, K. E. |
| Title: | Consumers' evaluation of new products : learning from self and others. |
| Journal: | Journal of Political Economy
1996 : AUG, VOL. 104:4, p. 683-703 |
| Index terms: | NEW PRODUCTS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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