search query: @author Garg, R. K. / total: 1
reference: 1 / 1
« previous | next »
Author: | Garg, R. K. |
Title: | The influence of positive and negative wording and issue involvement on responses to Likert scales in marketing research. |
Journal: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 235-246 |
Index terms: | MARKET RESEARCH CONSUMER ATTITUDES MARKET SURVEYS |
Language: | eng |
Abstract: |
« previous | next »
SCIMA