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| Author: | Balzer, S. Glomb. H. J. |
| Title: | Chancen und Risiken für Marken in Online-Diensten |
| Journal: | Markenartikel
1996 : VOL. 58:3, p. 117-120 |
| Index terms: | MEDIA RESEARCH COMMUNICATION ON-LINE INFORMATION RETRIEVAL TRADE MARKS MARKETING STRATEGY POSITIONING |
| Language: | ger |
| Abstract: |
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